# Product reviews google shopping
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Shoppers rely on ratings when deciding where and how to spend their money online. In fact, **most consumers read online reviews before visiting a business**. And 88% of consumers trust online reviews as much as they trust personal recommendations. Why are they so important and what can you do to get them?
Product ratings appear on products listed in Google Shopping, and they are featured prominently. Listings without them look incomplete and less compelling when displayed beside listings with a rating.
let's take a closer look at how to add Product Ratings to your Google Shopping listings and what benefits they will have for you.
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### What are Google Product Ratings?
Google Product Ratings let shoppers see how past buyers have rated an individual product. If you’ve ever used Google Shopping personally, you’re probably familiar with the 5-star rating system.
The rating range is 1 to 5 and it gives a general overview of the product’s performance. Here, the reviews are related only to a product but not to the seller. Occasionally, they are also shown in organic search results.
When you click on a Product Rating you are taken to a more in-depth product page. From this more insightful spot, you have access to full ratings and reviews left by customers. What is more important, from there you can also check the list of merchants bidding on the item, along with information such as pricing, offers, and Seller Ratings.
This is what they look like:
In reality, not every product shown will have a rating below it, because merchants need to take action in order to make that happen.
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